UX / UI Design

We used to think that design is responsible only for product appearance. But in case of continuous product development, we need to pay attention on the inconspicuous things, which UX Design actually specializes on. Analysts provide UX-researches, based on user behavior, which reveals lot of non-obvious things. UX is what managers are relying on to create an intuitive, simple and efficient service. Meanwhile, the UI Design is the second side of the coin, which users can see while using the application. This includes visual design of the product interface. In most cases, UX part is done first, followed by the UI design.